About Chrissie Reyes

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About me

I’m Chrissie, a licensed dietitian, and a blogger. I have 5 years of experience in the field of CRM and Marketing mainly focusing on customer retention and new user conversion.


  • 2022 - Present
    Reed Elsevier Philippines

    Event Executive

    Stakeholder Management:
    -Works closely with all functions and systems to provide effective and efficient
    support that contributes to the delivery of exhibitions
    – Liaise with third-party vendors on various matters such as meeting administration, team projects and supplies, and attend frontline enquiries

    Operations Management:
    -Coordinating team arrangements and providing support to the sales team with capturing interest for the next event edition
    -Reports and tracks maintenance of various reports for Sales and Marketing team

  • 2022 - 2022
    LARUS Limited

    Marketing Officer

    -Design marketing strategies to enhance business opportunity and brand awareness
    -Explore and study new IT/Data Protection product positioning, value prepositions and key messages to reach the targeted audience
    -Establishes and maintain good relationship with internal teams, vendors and channel partners to ensure business success

  • 2021 - 2022
    Abbott L:aboratories

    CRM Team Leader

    Sales & Marketing:
    -Streamlined customer profile and touchpoints in Salesforce by recommending a marketing journey in service cloud with the technical team for the creation of end-user details, brand relationships
    -Manage the database of leads from digital channels i.e., Facebook and Brand Websites for outbound calls assignment of team
    -Crafted SMS Promotion for the brands to be sent out to the generated leads that will help increase new user sales
    -Developed a report in Salesforce that will help the team generate outbound call results, promotional results, and outbound call planning
    -Lead UAT Tester of the team, working with digital agencies to make sure that customer touchpoints are kept in mind promoting a quality customer experience in CRM and Marketing

    -Facilitated new hire training and onboarding of new team members for product knowledge and technical training for the consistency of the mantra of the brands while ensuring that correct nutrition recommendations will be given to the customers
    -Trains new and existing associates for new product launch and formulation, as well as the use of new web-based platforms such as Salesforce, Digital Card Portals, and Soft telephony system

    People Management:
    -Consistent monitoring of Key Performance Indicator of the 10 associates to ensure monthly sales targets are met and/or exceeded
    -Mentoring of team members to provide support and encourage open communication for improvement of individual and team’s performance
    -Created a workforce plan ensuring that the current headcount of the team is enough to cover the leads generated from digital channels

    Customer and Stakeholder Management:
    -Work in partnership with the Business Consultant of the agency to align the monthly objective of Abbott to the human resource needs
    -Understanding consumer behaviors by researching and investigating marketing trends to ensure that CRM is in the trend of handling customers resulting to customer retention and increase sales

  • 2017 - 2021
    Abbott Laboratories

    Nutrition Advisor

    Customer Service Specialist – Customer Retention:
    -Promotes customer retention to the customers by proactively assessing and understanding their concerns and providing assistance
    -Works closely with the Sales and Marketing team to ensure that the total sales target of the brands are met, and works on action plans should challenges arise
    -Conducts customer surveys to identify the preferences of the current customers to come up with an effective marketing plan
    -Analysis of customer survey results to identify the effective promotions to implement that will increase repeat sales
    -Updates Customer profile using Salesforce on Feedback, Inquiry and Call cases, Brand Relationship, End-user details
    -Exceeded monthly sales target, call engagement, and repeat user KPI
    -Conducts individualized nutrition planning based on customer needs and nutrition concerns
    -Promotes Abbott programs such as loyalty programs, remarketing programs, and special promotions to consumers Administrative tasks such as product nutrient analysis, expedite processing of products

    -Trains new members of call and customer management, CRM operational procedures such as products and freebies processing and call planning and concern handling
    -Trains new team members on how to correctly deliver outbound call spiels to promote customer retention
    -Developed a training plan to efficiently and effectively onboard new hires of CRM
    -Educates the customers with the product benefits of Abbott Nutrition ensuring that they are correctly using recommended servings of the product


Customer Service Representative
Customer Relationship Management




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