The Digital Marketing Officer is responsible for developing, implementing, tracking, and optimizing the marketing campaigns across social media, website, and paid campaigns. The goal is to collaborate with the marketing team to grow the business of one of the leading solar solutions companies.

Job Responsibilities:

• Develop and execute successful paid and cost-efficient marketing strategies to attract prospects and increase interest in the service.
• Monitor campaign performance and optimize to maintain the competency
• Build and maintain strong, long-lasting client relationships and collaborate with sales to identify advantages and opportunities
• Perform research on current benchmark trends and audience preferences
• Create traffic and performance reports and provide regular updates to clients
• Provide prospect sales and leads for the sales department
• Develop a marketing calendar of campaigns, blogs, posting, and content
• Assist with challenging client requests or issue escalations as needed
• Conduct keyword research
• Collect data and report on traffic, budget changes, and other campaign aspects
• Work with social media and SEO teams to optimize ads campaigns and ensure consistent quality service standard
• Keep abreast of Google and paid advertisement and integrated marketing trends
• Create and implement social media and paid ads processes and procedures
• Adhere to company policies, procedures, and processes
• Uphold and advocate company values

Job Requirement and Qualification:

• Proven experience in Digital Marketing, social media, or Paid Specialist
• Extensive knowledge and experience in social media and paid ads & best practice strategies, and standards
• Experience in Australian or Solar Industry market is an advantage
• Excellent communication skills and presentation abilities
• Familiarity with digital marketing tools
• Solid experience with CRM software (Asana, HubSpot) and MS Office
• Experience delivering client-focused solutions to customer needs
• Proven ability to juggle multiple tasks and campaigns while maintaining attention to detail
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude
• BSc/BA in Marketing, Business, or related field