We are looking for a Marketing Analyst to analyze and interpret data to inform marketing strategy and tactics. He/she is responsible for providing insights and recommendations to help the agency make data-driven decisions.

Major Responsibilities:

• Collecting, analyzing, and interpreting data from various sources such as web analytics, social media metrics, and customer surveys.
• Creating and maintaining reports and dashboards that summarize key metrics and insights.
• Identifying trends, patterns, and opportunities in the data that can inform marketing strategy and tactics.
• Collaborating with other teams such as creative, media buying and campaign management to provide data-driven recommendations for campaigns and initiatives.
• Creating and running A/B testing and multivariate testing for landing pages, email campaigns, ad copy and other marketing materials.
• Staying up-to-date on the latest marketing technologies, industry trends, and best practices to ensure the agency is using the most effective methods.

• Monitor Google Analytics in a data-reliant company; be the first to see data issues, fluctuations in key metrics, etc
• Build, publish, test, optimize and maintain landing pages for our marketing efforts; the websites must include such as a blog, contact forms, and contact forms integrated with API/ Webhooks.
• Manage GTM and tagging strategy for ever-changing campaigns, new initiatives, and business priorities
• Build, verify, and automate marketing reports and dashboards for key stakeholders
• Assist with the setup and execution of A/B and multivariate tests
• Analyze web analytics to uncover dropoff and key insights that will maximize sales and ROI
• Provide guidance to business stakeholders on what data to capture and how to map data needs to business questions, driving adoption and utilization of web analytics
• Actively pursue data quality, troubleshoot/validate data, and see related issues to resolution
• Perform ad-hoc queries and analyses on a daily basis
• Collect analytics data (and if necessary, from internal databases or external agency sources) to analyze marketing tactics, site change, etc
• Ensure all site tagging is present to provide clear visibility into the impact and value of marketing campaigns
• Maintain existing website; Assist in updating website content and build landing pages, knowledge of WordPress, HTML, and Unbounce.

• Create and analyze reports regarding the effectiveness of our online presence, and find ways to improve it;
• Use known tools to track and improve user experience and conversion rate on our websites;

Job Requirements:

• Must have experience with:
  • Google Analytics
  • Google Search Console
  • Google Ads
  • Sem rush
• Work experience as a Marketing Analyst or similar role
• Experience with PPC campaigns
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Measure the ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement
• Excellent oral and written communication abilities
• Proficiency with computer programs, such as Office 365 or G Suite
• Excellent research, analytical, and data interpretation skills.
• Familiarity with survey tools, CRM programs, and databases.
• Strong organizational and time-management skills.

Why Join Us

• Permanent work-from-home / remote set-up
• Competitive salary with financial incentives
• Medical and Dental Insurance
• Paid time off (PTO) such as sick days and vacation days
• 13th Month Pay
• Outstanding career growth
• Leadership opportunities
• Passionate, energetic & innovative work culture
• Friendly team-driven environment
• Skills and experience development

To apply, send your resume in PDF format to recr[email protected], stating the job title as the email subject.